To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.PR(X) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/O(tn))That’s the equation that calculates a page’s PageRank. It’s the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren’t telling us what it is. It doesn’t matter though, as this equation is good enough.In the equation ‘t1 – tn’ are pages linking to page X, ‘O’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.We can think of it in a simpler way:-a page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)”share” = the linking page’s PageRank divided by the number of outbound links on the page.
A page “votes” an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to.
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